Business budget and strategic planning as management tools for micro and small enterprises

Abstract

The business budget is an important management tool, as it is possible to forecast cash flow and anticipate decision-making, while strategic planning aims to provide managers and their teams with a tool that provides them with information to assist in decision making. decision-making and to act in an agile manner, anticipating changes in the market. Taking into account the crisis caused by the COVID-19 pandemic, the objective of the research is to analyze the use of a business budget and strategic planning with a long-term vision, for survival in unstable scenarios. For this, a research was carried out with 52 micros and small companies in which, it can be observed that more than 40% of respondents do not use these management tools.