BRAZILIAN BANK´S DIGITAL STRATEGY IN PRESENT

Abstract

  This research aims to show the dynamics presented by banks, regarding the technological issue, and how historically this sector seeks to increase its operational efficiency. With a series of data presented, it will be shown, in this research, how the Brazilian banking sector invested in technology, in order to have greater profits. In this context, the case of Banco do Brasil was chosen, which could be shown with data presented in its 2018 and 2017 Performance Analyzes, made available, by the institution itself, on its website. Based on a research effort, this paper contains a theoretical discussion about technological innovation at Banco do Brasil, today, and the costs and profits involved in this transaction.