Mentoring for entrepreneurs

analysis business essence

Abstract

With an idea, is possible to create a business and this common way use for the entrepreneur when, in their daily routine tasks, realize that the existence of an opportunity. Change an idea to a business is not simple. The article introduces an instrument designed to identify if the initial idea can to transform a business, that is, it would be possible to identify the gaps in the formulation of the idea’s entrepreneurial allowing the entrepreneur improve the performance of this idea forward to its segment client. The use of this instrument will be able to the actions of the mentoring process, allowing the analysis and the most appropriate orientation, reducing the need to rely solely on the experience of the mentor, standardizing this process. The dimensions studied by the instrument measure the strength of the idea forward to its future customer / user, as follows: need attended, product differential, customers, buying motive, innovation and internal processes. This instrument will be use by the various agents present in the entrepreneurial ecosystem, particularly those entrepreneurs in development aid and, why not, the financial leverage of the idea. It is useful as support of mentors who can make use of this instrument as a source of guidance and also to measure the evolution of the idea, since every meeting or moment of mentoring, the instrument can be used again and submit to the entrepreneur gains with mentoring.