Open-source large language models as copilots in promoting innovation and university entrepreneurship culture

a strategic approach to content management in events

Authors

  • Izabella Carneiro Bastos Universidade Federal de Alfenas
  • RENATA Universidade Federal de Alfenas
  • Leonardo Contreras Pereira Universidade Federal de Alfenas
  • Luís Otávio Andrade Marques Universidade Federal de Alfenas

DOI:

https://doi.org/10.36942/reni.v11i1.1547

Keywords:

Culture of Innovation, Culture of Entrepreneurship, Knowledge Management, Strategic Planning, Audience Retention

Abstract

This article presents an innovative approach that integrates open-source large language models into the strategic planning of initiatives aimed at promoting a culture of innovation and entrepreneurship in universities, especially through hubs hosted in higher education institutions. Acting as a digital copilot for academic teams, the system produces contextualized content, such as scripts for speakers, personalized invitations, schedules, reports, and attractive titles, aligned with local identity and institutional demands. The automation of these processes allows teams to focus on strategic decision-making, partnership development, and improved event management. As a result, greater audience engagement, better participant preparation, and increased consistency in institutional communication are observed. The solution significantly reduces manual workload, optimizes resource use, and enhances organizational efficiency. It also contributes to the development of more prepared and innovative managers.

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Author Biographies

RENATA, Universidade Federal de Alfenas

Bachelor’s degree in Business Administration from the Centro Universitário do Sul de Minas (UNIS, 2015) and a teaching degree in Biological Sciences from the Universidade de Uberaba (UNIUBE, 2009). Holds a postgraduate specialization in Project Management from PUC Minas (2016) and in Instructional Design for Virtual Distance Education from the Universidade Federal de Itajubá (UNIFEI, 2012). Worked as a basic education teacher at the Minas Gerais State Department of Education and as a tutor at the Universidade Federal de Alfenas (UNIFAL). Currently, she is a Development, Science, Technology, and Innovation Fellow (BDCTI–III) supported by FAPEMIG and is a member of the team at the University Innovation and Entrepreneurship Center of UNIFAL-MG.

Leonardo Contreras Pereira, Universidade Federal de Alfenas

Bachelor’s degree in Law from PUC Minas – Poços de Caldas (2016–2020), with a specialization in Intellectual Property. Holds two postgraduate degrees from UNIBF: Consumer Law (2021–2023) and Environmental Law (2021–2022).

Luís Otávio Andrade Marques, Universidade Federal de Alfenas

Interdisciplinary Bachelor’s degree in Science and Economics (BICE). Completed a Technical Program in Business Administration integrated with secondary education at IFSULDEMINAS. Also holds a Bachelor’s degree in Economics with an emphasis on Controllership from the Federal University of Alfenas (UNIFAL-MG). Served as a member of the first IF MAIS EMPREENDEDOR program at IFSULDEMINAS. Worked as Business Director of the junior enterprise Valor Júnior at UNIFAL-MG. Acted as a scholarship holder in the Technological Incubator of Popular Cooperatives Extension Program (ITCP/UNIFAL-MG). Currently, holds a Development, Science, Technology, and Innovation Fellowship (BDCTI IV) funded by FAPEMIG.

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Published

2026-06-03

How to Cite

Carneiro Bastos, I., RENATA, Contreras Pereira, L., & Andrade Marques, L. O. (2026). Open-source large language models as copilots in promoting innovation and university entrepreneurship culture: a strategic approach to content management in events. Journal of Entrepreneurship, Business and Innovation, 11(1), 22–38. https://doi.org/10.36942/reni.v11i1.1547

Issue

Vol. 11 No. 1 (2026)

Section

Artigos

License

Copyright (c) 2026 Journal of Entrepreneurship, Business and Innovation

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