Fields and weapons of competition (cac) - degree of competitiveness elected by the micro company 'C S'

an exploratory study

Abstract

This article sought to analyze the strategies currently used by the Micro Enterprise "CS" through the competition fields and weapons model, with the objective of verifying the assertiveness of the CAC model in the strategy to be used in the company's decisions and that can be placed in practice effectively, ensuring the model's information base and thus disseminate it to the scientific and business communities, how the competitive strategy formulation process prescribed by the CAC is applied in practice. The research, research has a quantitative and qualitative approach, exploratory objective and as a strategy the documental research. In the light of a theoretical review, the importance of the CAC (Competition Fields and Weapons Model) was verified, evidences that the focus is the main factor determinant of competitiveness of companies, contributing in some way to improve discussions and broadened empirically-based knowledge about CAC, and the adoption of information technology resources allows companies to maintain a competitive advantage over their rivals. Companies that adopt a pioneering strategy can use information technology to create new products, distance their products from the existing market or improve their customer service.