THE Study on the implementation of perfumery brands

vs countertype perfumes

Abstract

Fragrances are considered components of our daily lives and many people feel the need to use a perfume to feel good, being a link between aroma and emotion. Countertype perfumes are widely used, specifically, as a souvenir, value, image, as well as aspects related to branding, packaging and labeling. Nowadays, hundreds of natural and synthetic products are found in different perfume formulations, and they are the most used due to their lower aggression to animals and the environment. The objective of this study is to reflect on the essential factors for the development of a perfume essence and brand from the conceptual perspective of practical application. The search for this article was carried out in the PUBMED, SCIELO, GOOGLE SCHOLAR databases, and the study is a literature review. As a result, you can observe that each and every perfume is made based on the target audience to be reached, as each perfume belongs to an olfactory family, which is a classification given to the compositions created, taking into account the raw materials that stand out the most in terms of odor. It is concluded that in the production process of countertypes perfume, the main stage is the elaboration of the essence by the perfumer and the maceration process that adds quality to the product.